SwitchPitch gives FMCG and consumer goods innovation teams a single system to source emerging brands, ingredient technologies, and retail tech startups — and manage the full partnership lifecycle from pilot to scale.
See how leading CPG companies use SwitchPitch to find and partner with the startups reshaping consumer goods.
Consumer goods companies face disruption from every direction — direct-to-consumer brands, novel ingredients, sustainable packaging startups, and retail technology that changes how products reach consumers. Innovation teams at major CPG companies need a systematic way to monitor these emerging players and identify which ones represent partnership, licensing, or acquisition opportunities before competitors do.
Startup scouting software replaces one-off conference meetings and broker introductions with a repeatable process: define the category or technology need, search a curated startup database, run structured pilots, and manage relationships over time. The best CPG innovation programs treat external scouting as an ongoing discipline, not a one-time project.
SwitchPitch is used by innovation teams at leading consumer goods companies to scout startups across food tech, beauty tech, sustainable packaging, retail media, supply chain innovation, and DTC brand building — and manage the full partnership lifecycle from first contact to commercial agreement.
SwitchPitch handles every stage of a CPG innovation scouting program — so your team spends time on decisions, not logistics.
Describe the innovation need: a sustainable packaging alternative, a new protein ingredient, a retail technology to test in-store. Set criteria by category, geography, development stage, or technology type.
Search 600K+ companies or run an open challenge to attract applicants. Score and shortlist with your team using shared evaluation scorecards.
Manage pilot agreements, track commercial milestones, and document business impact in a CRM built for corporate-startup relationships. Build an institutional memory of your external innovation portfolio.
Whether you're scouting food tech, sustainable packaging, or retail technology, SwitchPitch adapts to your category and program model.
Scout startups developing novel ingredients, functional foods, fermentation technology, and alternative proteins for co-development or licensing.
Food TechRun open challenges targeting compostable materials, refillable systems, reduced-plastic formats, and supply chain transparency solutions.
SustainabilityFind startups building in-store experience, retail media, last-mile delivery, and DTC technology that can be piloted across your brand portfolio.
Retail TechSource emerging formulations, biotech ingredients, and personalization technology for your personal care and beauty brands.
Beauty TechSwitchPitch replaces the combination of spreadsheets, trade show contacts, and generic CRMs most CPG innovation teams are stitching together today.
600K+ startups with consumer goods filters: category, ingredient type, retail channel, sustainability certifications.
Launch branded innovation challenges under your company name or anonymously, targeting any consumer category.
Track test-and-learn pilots, SKU performance, and commercial outcomes in a structured workflow.
Manage startup relationships across multiple brands, divisions, and innovation centers in one platform.
Track every interaction, NDA, and milestone across your external innovation portfolio over time.
Monitor emerging startups in your categories on an ongoing basis, not just when you have an active brief.
From our partner ecosystem
SwitchPitch connects your innovation program to a live network of 100+ VCs, accelerators, and university partners — so you get warm introductions and trusted recommendations, not just search results.
When a partner backs a startup solving your exact challenge, you hear about it first. That's the difference between scouting from a database and scouting from a network.
See which startups are being backed and recommended by your partner network — with context on why they're relevant to your challenge.
Access deep-tech and research-stage startups from MIT, leading universities, and national labs before they hit the mainstream.
Request introductions through shared partners — dramatically improving response rates vs. cold outreach to startups.
SwitchPitch's proprietary IRL score measures enterprise-readiness based on deployments, client traction, and ecosystem validation.
Join innovation teams at leading consumer goods companies using SwitchPitch to find and partner with the emerging brands and technologies reshaping the industry.
