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Case Studies / Global Biopharma: Innovation Reach
Innovation Infrastructure

How a Global Pharmaceutical Company Unified Decentralized Innovation Across Teams

With one platform and a single product owner, multiple business units now track, log, and share their innovation activity, giving leadership a complete picture of company-wide startup engagement.

Company A Global Pharmaceutical Company
Industry Biopharmaceuticals
Use Case Decentralized Innovation, Cross-Team Visibility
SSO
Single sign-on connects all teams through existing internal systems
The Challenge

Innovation happening everywhere, visible to almost no one

Large pharmaceutical organizations run innovation activity across many business units simultaneously. Each team pursues its own pipeline, tracks its own vendors, and builds its own startup relationships. Without a shared system, no one has a complete view of what the company is exploring, where work overlaps, or what has already been evaluated and by whom.

The result is duplicated effort, missed collaboration opportunities, and an innovation leader who cannot credibly answer the question: what is our company actually doing in any given technology area?

Unique Platform Capabilities

Built for enterprise-scale, cross-team innovation

Collaboration
Teams manage their own innovation pipelines while all interactions remain openly traceable by other teams on the platform.
Integration
Single sign-on allows users to seamlessly connect through existing internal systems without navigating to a separate platform.
Watchlists
Watchlists track specific trends and emerging areas across the organization, ensuring cross-team awareness of where focus is concentrated.
Newsletter
A digital newsletter highlights notable technologies and active projects, keeping distributed teams aligned without requiring synchronous meetings.
How It Works

One platform. Many teams. Complete visibility.

1
Create Tracker
Each product team does research for their business unit and creates a tracker for a specific use case, such as oncology drug delivery or telehealth. Trackers are visible across the organization.
2
Scout Solutions
Business units scout news and media for companies of interest and add them to their trackers directly from external sources, building a curated set of candidates.
3
Add to Tracker
Companies of interest from across multiple research sources are added to the relevant tracker, creating a single organized view for each technology focus area.
4
Pilot Decision
Business units decide which solutions to pursue for piloting, or post a formal challenge to solicit startup applications against a defined problem statement.
5
Relationship Management
Business units pursue pilot relationships with all official documents managed in SwitchPitch, creating a traceable, documented record of each engagement.
6
Innovation Understanding
The innovation leader monitors all steps across all teams through a unified activity feed, maintaining a holistic view of the company's entire innovation footprint.
What SwitchPitch Makes Possible

Three things that were not possible before

1
An activity feed lets the product owner see exactly which teams are updating which areas in real time, without needing status calls or email updates.
2
Leadership can see every vendor relationship being pursued across all teams on the platform, making it easy to identify overlap, consolidate efforts, or flag gaps.
3
Global innovation activity is visible and growing in one place, giving the company a real, documented record of its startup engagement across geographies and business units.
The Outcome

Decentralized innovation, centralized visibility

Teams retain full autonomy over their own innovation pipelines while the organization gains something it did not have before: a complete, real-time picture of where startup exploration is happening, what has been evaluated, and what relationships are in progress. Cross-functional understanding of focus areas has improved, and the possibility of collaboration across teams on overlapping technology problems is now discoverable.

Key Outcome
One platform with a single product owner gives distributed teams the tools to run their own innovation pipelines while giving leadership the visibility to understand, coordinate, and build on everything the company is doing.