The roomful of entrepreneurs watched in anticipation as the first participant took the stage. They’d all been in that position before: teeing up the PowerPoint slide show, fumbling around with the presentation remote and clearing their throats before launching into a business pitch.
Only this time, the ones doing the pitching were executives from large companies such as Comcast, Samsung and Time Inc.
At SwitchPitch, a tech event that connects start-up owners and big companies across the country, the roles are reversed. Executives outline specific problems they’re trying to solve and look to entrepreneurs for ideas. Now in its third year, the event returned to Washington this week to coincide with a White House event promoting diversity in entrepreneurship.
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