“NPR Mobile Innovations: The Future of Radio in a Digital World”
NPR is engaging on a number of different fronts to build the digital radio experience of the future with our member stations. In doing so, many of our efforts are to collect, store, and leverage lots of user information that will make the experience much richer for each individual. In order to do this most effectively, we’re looking for partners to help us track this data and synthesize this large amount of data into real, actionable decisions across our applications, platforms, and offline initiatives. To this end, we need to segment and share information bi-directionally with our member stations and other partners in ways that respect our users privacy, while allowing our partners to also effectively ingest and make decisions on the information.