Establish a participatory community of Daily News readers by incentivizing positive engagement and the contribution of high-quality content.
Develop flexible tool to easily generate user-friendly, interactive visualizations of large data sets to complement and enhance editorial content.
Create anticipatory tools that evaluate internal analytics, brand identity, user preferences and online trends to inform editorial decision-making.
Monumental Sports is looking for a tool to enable more control over their video output formats. Monumental has 200+ screens/formats to push out their video content. The process of inputting and outputting video formats is time-consuming and labor intensive. Monumental is looking for a video formatting solution to reduce the formatting/processing time required to push video content to their fans.
Meredith Xcelerated Marketing is seeking a simple way to automate the collection, linking and visualization of a brand’s owned (web, mobile) and earned (social) content across the digital landscape. Today we only have parts automated requiring too much manual involvement. Further, we are not displaying the information in a relevant, consistent manner. This content mapping tool would be used to help our clients (Fortune 500 marketers) understand the opportunities and/or gaps across channels, topics, popularity and other attributes. While similar tools exist for social listening and/or sentiment analysis, we are really interested understanding the linkage of content.