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News – oldpage – Role Reversal: Corporates to Pitch Budding Startups at SwitchPitch NYC


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Keyana Corliss
Merritt Group


Role Reversal: Corporates to Pitch Budding Startups at SwitchPitch NYC
Popular DC event heads to the Big Apple to Rev-Up Startup Community  


New York, New York, July 31, 2013: SwitchPitch, the only place where established companies can pitch their technology needs to vetted startups, announced today that it will be holding its second reverse pitch event on October, 1, 2013 at NYU Skirball Center.  On the heels of its successful Washington, DC launch in March 2013, SwitchPitch is making its way to the Big Apple where it aims to facilitate continued growth for the NYC startup community by allowing organizations like News Corp., TIME, Inc., Edelman PR, CPX Interactive and New York Daily News to pitch their project needs to qualified and vetted startups.  As witnessed by 300+ in attendance at the DC event, this role reversal will allow startups to accelerate customer revenue and engage in strategic partnerships, while providing corporations with the opportunity to get their projects off the ground at entrepreneur speed and efficiency.


While pitching is traditionally reserved for startup companies trying to make a name for themselves among more established organizations, SwitchPitch is flipping the tables to allow some of the biggest and most successful corporations to present their technology and marketing project needs to an audience of nearly 850 early stage companies.   Accordingly, these large corporations will be able to complete projects in a more efficient, entrepreneurial time frame and build relationships with future technology leaders.  Similarly, startups will have the chance to ramp up their customer acquisition base, building long-term lasting relationships between today and tomorrow’s successful companies.  Both will have the chance to network with a star-studded list of local companies and listen to keynotes from the likes of Kevin Ryan, founder of Gilt, co-founder of Doubleclick, among others. 


“After the success we had in DC, there was no doubt in our mind that the next evolution of SwitchPitch would take place in NYC,” said Sita Vasan, Executive Director of SwitchPitch.  “We’re once again proud to be connecting today’s business and technology leaders with those of the future.  We saw great success earlier this year and are continuing to see the fruits of relationships cultivated at our first SwitchPitch event.  We look forward to providing the same opportunity to corporates and startups in the metro-NYC area. “


Large organizations and startups looking to join SwitchPitch should head to www.switchpitch.com and select “Apply to Attend” or reach out to Sita Vasan at Sita@switchpitch.com.  More information can be found on the SwitchPitch website and below:


At a Glance: SwitchPitch NYC



  • Large Corporations looking for a corporate partner to get their projects off the ground, cost efficiently and at lightning speed! Projects should preferably be budget-approved or early stage low-budget opportunities whereby a startup could start a project engagement with a large company. For example, build an intranet website, set up a social media marketing tool, structure a database, or build new mobile apps to increase engagement.
  • Startups looking to accelerate business development by viewing the needs of many big companies efficiently. Companies present their technology project needs to the startup community, both online through our project listings, and at live events!


What: SwitchPitch, where established companies can pitch their technology needs to Metro-NYC area startups


When: Tuesday, October 1, 2013 || 2:00 PM


Where: NYU Skirball Center || 60 Washington Square South, Suite 503, New York, NY 10012-1019


How: For $95/person (until August 31st, $195 thereafter), startups can attend the event, listen to keynotes and corporate pitches, enjoying a networking Happy Hour and submit online proposals to the corporate project they most align with by using SwitchPitch’s proposal submission platform. 


Presented by: Exhilarator