Assurant, “the premier provider of specialized insurance products and related services in North America and select worldwide markets,” will be working with start up, Codelitt, a technology, innovation, and consulting firm, to achieve Assurant’s goal of building a digital warranty platform. By sending a picture of a receipt or online purchase confirmation to their interface, a consumer can easily be informed of when their warranty will expire, receive any updates from the manufacturer, or purchase additional protection for their products. Find Assurant’s presentation from the SwitchPitch NYC event above.
At the New York City SwitchPitch event, a global marketing communications agency, Havas, proposed the concept of a Brand Dashboard – a 360° view of a particular brand, its perceptions on and offline, where it’s headed in the future, and how we, as advertisers, can capitalize on strategic communications opportunities in the future. Signl, a business intelligence and competitive analysis startup, has partnered with Havas to help develop this model. Find the power point used by Havas above for more details.