7 Ways to Track Startup Engagement

Enterprises are engaging with startups in unprecedented ways. Many enterprises have well-established procedures for tracking startup engagement – AT&T, Unilever, Coca Cola all have large-scale startup engagement programs. However, keeping tabs on the ever changing data – both external and… Continue reading

Enterprise Innovation: Measuring Value

Chief Innovation Officers of 2017 are the Chief Marketing Officers of the early 2000s – limited tools, few metrics, no concrete justification of performance. Marketing software’s rise began in the mid 2000s (see infograph below); and similar to marketing, innovation… Continue reading

Components of Corporate Innovation

We’ve covered the innovation landscape in prior posts, but today’s post deals with the innovation components within large companies. Where the process starts and ends, and how it is defined and implemented, are all important pieces in determining innovation program… Continue reading

SwitchPitch is Atlanta-Bound in October to Connect Startups and Enterprise Companies

A role-reversal experience where big brands pitch funded innovation programs to qualified startups It is not networking. It is deal-making. Established companies are looking to invest in startups by aligning their technology offerings with internal innovation projects. However, large companies… Continue reading

4 Ways to Create a Business Partnership that Increases Flexibility and Agility

Business development partnerships are quickly replacing traditional resourcing plans to keep pace with marketplace demands for agile, flexible responses. Through these partnerships, businesses gain access to fresh talent and a startup mentality that infuses innovative culture and skills into existing… Continue reading